MARKETING · GROWTH · DIGITAL LEADERSHIP
Mykyta Martynov
Marketing & Growth Executive
hello@martynovmykyta.com• Kyiv, Ukraine• linkedin.com/in/mykytamartynovProfile
Marketing & Growth Executive with 10+ years of experience in digital marketing, client services, project and portfolio management, and operational management. Led full-funnel marketing and cross-functional teams from strategy and acquisition through conversion, retention and analytics. Managed a 45-person function and its P&L; oversaw 400 active projects per month and UAH 1B+ in annual client digital budgets.
Core competencies
Digital growth strategy · Full-funnel marketing · E-commerce · Customer Success · Client services · P&L management · Portfolio management · PMO · Strategic accounts · Cross-sell · Retention · NPS / CSAT · ROMI / ROAS · CAC / LTV · KPI management · Executive reporting · Organization design · Matrix leadership · Change management
Professional experience
Director of Customer Success
PROMODO · Kyiv
- Led a 45-person function, owned its P&L, and oversaw 400 active projects per month, 1,800 domains and UAH 1B+ in annual client digital budgets.
- Delivered +45% function revenue growth and 120% cross-sell plan attainment in 2025–2026.
- Led marketing strategy development: assessed growth potential across all digital channels, defined the optimal channel mix, forecast budgets and commercial outcomes, and translated insights into a prioritized roadmap.
- Built a Customer Success operating model across SLA, CJM, QBR, Health Score, renewal preparation, portfolio reviews, escalation routes and service quality reviews.
- Reduced employee onboarding from three months to one, kept turnover below 6%, and filled 95% of internal openings through team development and promotions.
- Initiated an AI Service Chatbot and a predictive CSAT model concept to systematize customer signals.
- Partnered with business and C-level leaders, translating goals into KPIs, roadmaps, priorities, ownership and recurring executive reporting.
Project Management Team Lead & Head of Kyiv Office
PROMODO · Kyiv
- Built the PM function from 0 to 15 managers and introduced a unified delivery and portfolio management framework grounded in PMI / PMBOK.
- Led strategy, PPC, SEO, media, retention, analytics, UX/UI and creative teams for strategic accounts in a matrix model.
- Personally led 10 key accounts and increased average services per client from two to five through partnership development, cross-sell and roadmap planning.
- The team portfolio generated approximately 60% of company profit with an average NPS of 9/10.
- Systematized task routing, prioritization, resource planning, risk management, escalations, status reporting and delivery control; developed managers from Middle to Senior through individual development plans, assessments and performance reviews.